role of sales and marketing department in hotel industry

Location and price are the two biggest … In any business, a solid marketing strategy is critical to building a brand, attracting new customers and maintaining loyalty. They must keep up-to-date with the latest marketing channels and practices, … Hospitality sales are different from consumer goods sales because marketers must sell tangible as well as intangible products. Advertising 3. CONCEPT DEFINITIONS Points-of-difference: refers to the attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe they could not find to the same extent with a compet-itive brand. A marketing manager in the hotel industry is responsible for maximizing a hotel's revenues. The best way to begin your career in hospitality management is with the right education. It is an important factor for the sale of products. A sales and marketing department performs market research, develops promotional plans and manages personal selling strategies. For example, a resort will want to cultivate a relaxing, fun atmosphere that is recognizable to customers and inspires those same feelings in the consumer. To establish a marketing strategy, it’s necessary to get closer to the … A hotel sales coordinator is rarely a 9-to-5 job. Consider offering meeting rooms to local businesses for short-term use. Listening to customer needs. From location to facilities and perks, companies have to be sure that they’re providing what buyers are looking for. Concordia University, St. Paul is accredited by the Higher Learning Commission and is a member of the North Central Association. The marketing manager is also responsible for coordinating marketing and promotional activities to meet guests' needs, working closely with other hotel staff to ensure guests are satisfied with the facilities and their time there. Objectives for Hotel & Tourism Management, Planning Tools for Effective Hotel Management, Measurable Marketing Strategies for the Small Hotel Owner, Strategic Objectives for an Airport's Marketing Department, Career Trend: Roles & Responsibilities of a Marketing Manager in the Hotel Industry, Setup My Hotel: Job Description for Sales Manager, The Best Hotel Conference Room Marketing Strategies. 2. You will also work with other departments to make sure guests will want to choose your hotel. The marketing department tells the sales staff what to emphasize and what sales tools is will use. The marketing team is responsible for converting prospects into paying guests and spreading the brand message. Hospitality sales are different from consumer goods sales because marketers must sell tangible as well as intangible products. It also includes food cost control and managing overall operations of bars, restaurants, etc. Post hotel details on destination websites and online booking sites to increase reach to your target audience. The following texts can give you a more in-depth look at how marketing works in the hospitality industry. Typical job tasks may include: Answering questions about a hotel's event options over the phone or via email A Sales and marketing manager in the hotel industry is responsible for maximizing a hotel’s revenues by developing programmes to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities. The main role of F&B department in hotel is to maintain high quality food, services and customer satisfaction. They can do this by buying ad space on relevant travel sites, creating an engaging website and collaborating with other, noncompeting hospitality services in the same market. The seven(7)department of a hotel are; Housekeeping Department Front Office Management Security Department Human Resource Department Food and Beverages Department Sales and Marketing Department Accounts Department The department is the one who make the hotel the best and rendered a good service and accomodation The hospitality industry is a multi-billion dollar industry that encompasses hotels, restaurants, cinemas, amusement parks and transportation. Customers may choose a hotel on the basis of many different factors, such as its location; its access to road, rail or air travel; its meeting facilities; its reputation for hospitality; or its price. The panel discussed how technology is impacting the role of the Sales Manager, and that of the Revenue Manager in hotels. In any business, marketing strategy plays a key role in building a brand, alluring new customers and maintaining loyalty. Each hotels local sales efforts are supported by corporate office sales executives who develop and implement new marketing programmes, and respond to specific market needs and preferences corporate marketing and advertising programmes are designed to enhance customer awareness and preference for 7 Days Inn brand and the 7 Days Club. The goal of hotel marketing is to increase the profitability of a hotel by enhancing how the hotel is directed to potential guests. These marketing efforts usually include both print and digital collateral that target former guests while also attracting new clientele. How You Should Answer: Marketers make sure information on hotels, resorts and restaurants is easy to find and up-to-date. As marketing manager you will work closely with other members of the hotel management team to identify marketing priorities. You need to increase occupancy during times of the year when bookings are low. The internet is a fundamental channel for communication and management of clients’ relationships with the hotel, given that it offers the possibility of directly improving the hotels’ knowledge in this regard. Target the program at individual guests or at corporate customers who require regular meeting facilities or accommodation for large numbers of traveling staff or visiting customers. Because customer loyalty is key, marketing managers and executives devote a lot of time and resources to building brand awareness and creating ongoing, interconnected campaigns. Your primary responsibility as a hotel marketing manager is making sure people know about the hotel, its amenities and services. The manager accomplishes this by developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities. As a marketing manager, you must identify the factors that shape your hotel’s appeal to customers. From customer service to branding, these are valuable resources that you can apply to your hospitality and tourism career at any stage. Speak to guests in person or in followup calls. 226 Hotel Marketing jobs available on Indeed.com. If potential customers don’t know about a service, they can’t purchase it. Whether you are interested in the travel, leisure, hospitality or tourism sector, our program prepares you to become an effective supervisor and manager in areas such as the following: No matter where you want your hospitality career to take you, get started with us at Concordia. His articles on marketing, technology and distance running have appeared in magazines such as “Marketing” and “Runner's World.” Linton has also authored more than 20 published books and is a copywriter for global companies. Market Research: It means study of market, which includes forecasting, intelligence and statistics. The following are some of the general strategies that marketers use for brand success. 1282 Concordia Avenue, St. Paul, MN 55104 Research: Customers may choose a hotel on the basis of its location; its access to road, rail or air … To build a stable revenue base and ensure high levels of repeat business, you need to develop strong customer relationships. Running special events such as gourmet weekends, or offering incentives such as one night’s extra accommodation when booking for a period, can help to attract more guests. Your website should be appealing and include up-to-date guest information on hotel facilities and rates, travel and location with detailed information on meeting facilities for event organizers. Companies in the hospitality industry use various methods to develop and maintain an effective marketing plan. If your hotel has conference rooms, you need to fill them when events are not taking place. Importance of Marketing for Hotels. Selling starts by the professional sales managers prospecting, making contacts, establishing relationships with clients, uncovering their specific needs and wants. P: 1.855.641.2525 | E: onlineinfo@csp.edu, Copyright 2020 Concordia University St. Paul | They have to know what guests are already accustomed to so that they upsell or promote features that are truly unique about your property. Hotel Sales Executive Job Description Example/Template. As marketing manager, you must make it easy for customers to find out about your hotel. Marketing and Communications A Sales and Marketing Manager is responsible for researching and developing marketing opportunities and planning and implementing new sales plans. The online Bachelor of Arts in Hospitality Management at Concordia University, St. Paul offers courses in marketing, customer service and management, meaning you’ll get the practical skills you need to succeed. This is no small task when you consider all the options a traveler has, like hotels, motels, inns, B&Bs or peer-to-peer home shares. Sales include “operations and activities involved in promoting and selling goods or services.”Marketing includes “the process or technique of promoting, selling, and distributing a product or service.”These statements highlight two aspects of the sales and marketing relationship: 1. Hotel marketing requires professionals to understand a hotel's mission and goals. An executive chef is a managerial role that involves a lot of work behind the scenes … Share the results of customer satisfaction surveys and customer reviews with the customer service team to enhance standards of customer care. A hotel marketing manager must maintain awareness of the factors that influence the hotel industry and gain a deep understanding of the needs and attitudes of a hotel’s customers. Review travel industry research to identify trends that could affect your hotel, such as increasing demand for low-cost family accommodations, or fuel prices, or better facilities for business travelers, for example. Understanding the importance of marketing in the hospitality industry can help you get ahead and stand out in the competitive job market. A customer loyalty program that rewards customers who book regularly will benefit your hotel and your customers. Sales Correspondence 4. Marketers want to ensure that brand recognition exists so that customers will use their services again and again. Sales and Marketing Division Because many small businesses don’t have the expertise -- or even need -- to pursue a classical marketing strategy, the sales manager handles marketing duties as … The hospitality industry is no … Introducing incentives and offering incentives are just some of the ways that marketing professionals achieve this. One way to build relationships is through customer loyalty programs, which reward customers who regularly use a particular hospitality service. Apply to Marketing Coordinator, Director of Sales and Marketing, Marketing Representative and more! 770 Director of Hotel Sales Marketing jobs available on Indeed.com. Work with the event management team to schedule marketing to attract additional conferences and events. Monitor customer reviews on your own website or on hotel booking sites to identify the strengths and weaknesses of your hotel. Hospitality industry, hotel industry, role of marketing . hotel marketing – new technology New technology is an extraordinary help to the hotel in achieving this result. In the hotel industry, marketing depends on how you make travellers aware of your property and your sales tactics will be how you get them to book a stay at your property. Market Research 2. Customers choose hotels and other hospitality services for a variety of reasons. Packaging 7. In many cases this means that they are marketing services rather than goods, and success hinges on creating the right feeling in the consumer. The role of marketers is to identify what factors make customers choose a particular hospitality service, and this requires extensive research. The Role of a Marketing Department The Marketing Department plays a vital role in promoting the business and mission of an organization. Considerations. Not only do repeat customers usually promote a service through word-of-mouth and social media, but they also create a stable revenue base. Concordia University, St. Paul Hotel industry standards are essential information for sales associates. Because marketing plays such an important role in the industry, it is important to choose a program that provides a strong background of business and marketing courses. Warehouse. You’ll also develop and oversee different types of marketing campaigns, such as those that use social media, direct mail or e-mail. Function # 1. Concordia University, St. Paul has been accredited since 1967, with reaccreditation given in 2018. It serves as the face of your company, coordinating and producing all materials representing the business. The Sales and Marketing Manager will also manage both the marketing and the sales staff and will perform managerial duties to meet the company's operations goals. Sales 5. Collaborating with other meeting venues to offer their delegates accommodations or meeting space can give you access to other potential customers. You may need to research what will appeal to guests. Apply to Sales Director, Director of Sales and Marketing, Director of Events and more! Executive Chef. Night and weekend meetings and events are often required. A hotel marketer creates advertising and promotional programs for hotels and hotel chains. Otherwise, they might forfeit sales to competitors who do a better job of standing out from the crowd. That’s promotion at work. Have you purchased a Groupon for a spa weekend? Another smart strategy for attracting customers is to run promotions during certain times of the year, usually when business is slower. Keep it simple so that customers know how to accumulate points and use them for rewards. In many cases this means that they are marketing services rather than goods, and success hinges on creating the right feeling in the consumer. Because marketing plays such an important role in the industry, it is important to choose a program that provides a strong background of business and marketing courses. The responsibilities of each group are closely linked. An average hotel sales coordinator makes between $30,000 and $50,000 per year, as of 2009, with the concentration of jobs being held in tourist destinations, such as the coastal and mountain regions of the United States. The various functions of sales department are: 1. Security Department: The security department of a hotel is responsible for the overall security of … Note that Sales and Marketing department plays a major role in selling group sales, while transient rooms are sold through Front Office efforts. For example, you may have input into room rates or guest packages; you may also handle guest inquiries. However, this particular industry has a unique set of challenges that must be overcome. Often, marketing is a separate function from sales. Since 1967, with reaccreditation given in 2018 company, coordinating and producing all materials representing the business of business! Sure guests will want to choose your hotel: it means study market... To potential guests be overcome high levels of repeat business, you may have input into rates. A consistent brand identity is also very important conference rooms, you must make it easy for to. 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